Do you ever wonder what you have to do in order to get a sales prospect to reply to you? After all, they NEED what you have to offer. You wrote a perfect email with a compelling value proposition and all you get is crickets.
Consider this…. Back in the 80’s there were something called “While You Were Out” pink notes. When someone called and I was away, our receptionist would write down the message. I would get between 10 and 15 of those per day.
Today, I get between 100 and 150 emails per day. I also receive daily messages from LinkedIN, Facebook, Twitter, user groups, and more. I used to get 4,000 messages per year and today I get over 50,000. Technology has given us the ability to get in front of more prospects today than at any point in our history.
99% of everything I buy personally and in business is because someone I trust told me about a product or service. Referrals are still key. It is a rare occasion that I reply to an email from an unknown source. When I do, it is because the sender has found a unique way to message their value proposition. Sounding like everyone else is a death blow to your message. Discover a new way to enter into the world of your buyer. Don’t stand in line at the front door with everyone else. Instead, climb in an upstairs window.